inner is a sustainable fitness brand that’s trying to improve awareness for the mental benefit of a healthy and active life. Our functional activewear will be both a symbol of support and shared learning, as well as helping people feel comfortable while working out.
The process of becoming your best-self isn’t a short path, it’s a long journey and long journey’s are best done in the company of good friends. Inner was founded to help people realise fitness is a form of therapy, as much as it is an opportunity to become physically fit.
We want inner to be known as the sustainable fitness brand that is making a difference. Over the years, we’ve observed that fitness is excessively focused on physical, rather than mental health. Social media is flooded with bodybuilders and fitness models that claim to be inspiring, but are more than often having an adverse effect. Instead of inspiring people, they put them off starting as people fail to believe they could ever achieve the perfectly sculpted bodies of these ‘influencers’
Modern living has certainly made life more convenient for many of us but silently, it’s taken a heavy toll on our mental health. As our lives become increasingly intertwined with technology it becomes even harder to switch off. We work longer hours, with more pressure to perform than ever before and the social channels we use to ‘escape’ show us thousands of people apparently living a better life than we are – because no one is posting their failures.
Failure makes us human, it should be celebrated because it means you tried. Inner is the sustainable fitness brand that is trying to make a difference. Rather than trying to convince people to push for physical progress, we want them to realise the mental benefit of exercise. Regular exercise can have a profoundly positive impact on depression, anxiety and more. It relieves stress, improves memory and helps us lead an overall happier life.
We understand that sustaining progress isn’t quite as simple as religiously reading a diet plan or watching a few short videos of some dude in tight shorts working out. That’s why we’re committed to helping you track your transformation both physically and mentally. Our Habit Tracker is specially designed to help you realise your inner potential by stacking incremental gains that help you achieve your goals day in and day out.